BBA in Marketing

 YEAR 1

SEMESTER 1
1. Business Communication
2. Principle of Business Management
3. Statistics for Business
4. Introduction to Computing and Information Processing

SEMESTER 2
1. Principles of Marketing
2. Principles Human Resources
3. Principles of Accounting
4. Selling and Sales Management

YEAR 2

SEMESTER 1
1. Research Methodology
2. Consumer Behavior
3. Advertising
4. Principles of Economy

SEMESTER 2
1. Business Law-Botswana
2. Business Ethics and Corporate Governance
3. Retail Marketing

YEAR 3

SEMESTER 1.   
1. Service Marketing
2. Management Information Systems
3. Project Management

SEMESTER 2
1. Marketing Communications
2. E- Business and E-Commerce
3. Brand Management

YEAR 4

SEMESTER 1.   
1. International Marketing
2. Strategic Management
3. Operations Management

SEMESTER 2
1. Marketing Research
2. Marketing Strategy
3. Dissertation